Insights
Lessons from the work, written down.
Short, practical essays drawn from building Proof Signal and Igloocubes and rebuilding client sites. What changes how AI tools see a business, and what doesn't.
What building an AI-visibility product taught me about how AI recommends businesses
Everyone has a theory about how ChatGPT picks which businesses to name. Running Proof Signal means testing those theories against real sites every week. Here's what holds up.
Read →Rebuilding a 2020-era website for the AI era: the IPE case
Industrial Process Equipment sells sanitary pumps to food processors. Not a glamorous industry, which is exactly why it's a useful test of what AI-readiness requires.
Read →Turning a local market study into a website that sells: the Nice Color Painting case
A 28-competitor audit, a sharper positioning, and a website built to do the salesperson's job while homeowners were still comparing options.
Read →Want to talk through how this applies to your business?
These essays come from real work. If your situation rhymes with one of them, a 30-minute call is the fastest way to find out.